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Trying to find the perfect gift is often a challenging experience. What should you get for the person who has everything? What should you get for the person that needs everything? Instead of buying a gift that will be met with a polite thank you and then summarily relegated to the back of the closet, why not give a customizable gift card or voucher?
Instead of giving cash, which is so impersonal, it is much more thoughtful to give a gift card or voucher. When you just give somebody cash for a gift, you are really saying to the recipient that you put no thought in to the occasion. Yes, everybody likes cash, but if you give someone a $100 (whatever amount), it usually gets mixed in with the household money and goes toward paying a bill or maybe filling the car with gas. It may be helpful, but its intended purpose as a gift is negated.
With the purchase of a gift card or voucher, you are taking the option of using cash away from the person you give the gift to. You can make it for a specific store, a restaurant or maybe an area attraction. At least the recipient will have a little treat and you can feel good that it was courtesy of your kindness.